Aurumroma is the new Beachwear and Apparel brand Made in Italy, created by Michele Morrone and the Designer Chiara Pollano.
All the collections are created starting by the ideal of solemn beauty, as a symbol of ancient glories and mythology, revisited with a contemporary and modern reading.
The inspiration comes from Rome, from its culture, its beauty and its history.
An experiment of refined style, with well-defined distinctive features, prioritizing the achievement of the highest quality standards.
A mission to capture the female bodies elegant and majestic-like features with every stitch of Italy’s finest fabrics. Ensuring that every piece has it’s own unique and mysterious story that is told with every stroke of thread.
A bold vision captured by Michele Morrone and Chiara Pollano that intends to redefine the meaning behind women’s fashion, and to truly enhance the experience of Italian clothing. A true representation of Italian heritage and the essence behind Aurumroma that always puts the female body first.
An entirely Made in Italy production: from the research of materials, to the definition of each prototype, to the creation of the garments. A production process entrusted to the best artisan excellence and followed in every phase, from printing on the fabric at the beginning to the closure of the packaging.
Not just a product, but the heart of Aurumroma’s Team
Born in 1990 in Vizzolo Predabissi (MI), Michele began his career at a very young age by studying acting in Pavia at the Fraschini Theater and at the same time, he made his debut in several television series very popular in Italy. In 2013 he officially made his debut in the world of television in the TV series "Come un delfino 2", together with Raoul Bova, later participating in the fiction “Che Dio ci aiuti 3” up to be the protagonist in "Provaci ancora prof 6”.
The international limelight on the cinema arrives in 2020, when Michele plays Massimo Torricelli, a mafia boss, in the Polish production film "365 Days" which reaches the enviable record of the most watched film on Netflix that year. Michele is certainly a multifaceted artist and his ability to range from acting, catwalks, photographic sets to the role of composer and performer of successful songs is the most concrete evidence of this. To undertake new paths, the passion for fashion and the fashion system lead him in 2020 to wear the role of entrepreneur and found the Aurumroma brand supported by the experience and creative virtues of the designer Chiara Pollano.
Born in 1989, Turin by birth and Roman by adoption, Chiara began to develop love and passion for fashion design from an early age. During her studies she learns techniques and dexterity, curiosity and knowledge to create a personal vision, refining her strong aesthetic sense and shaping her idea of fashion.
She began to collaborate with some of the most important companies in the Italian and international fashion system such as Kway, Stradivarius, Zara, just to name a few, acquiring a unique experience and specific skills in the field of design. Her work leads her to travel regularly and to deal with cultures and suggestions from all over the world, but the most important inspiration that will fuel her entire creative process will arrive in Rome. The meeting with the actor Michele Morrone was fortunate: united by the love for fashion and style, they decide to create a common project: to create a brand that makes women feel good, in harmony with their body and their own. femininity. Aurumroma was born.